Billions of people worldwide use email to communicate daily, and no other platform can match that number of daily active users. Are you wondering about the potential of email marketing in your business strategy?
Take advantage of an opportunity to connect your brand with the right customer at the right time to drive more sales. Set up email campaigns that perfectly match your business goals with Tensor Solution’s targeted email marketing services.
What is email marketing?
What is Social Media Branding?
Email marketing is a powerful and direct digital marketing channel that uses email to promote a company’s products and services. Integrate with your marketing automation efforts to help keep your customers informed of your latest items and offers. It can also play a vital role in your marketing strategy regarding lead generation, brand awareness, relationship building, or customer retention between purchases through various marketing emails.
Email marketing companies use a variety of email service providers (ESPs) to send automated, personalized marketing emails containing brand promotions and announcements. Everything from weekly email newsletters and promotional alerts to customer survey forms and event invitations can be considered his one form of email marketing.
Globally, 87% of business-to-business (B2B) marketers and 79% of business-to-consumer (B2C) advertisers use email as a content delivery channel. Are you getting the most out of your email marketing services to help grow and promote your business? How do your email marketing campaigns perform in this competitive digital environment? Start your email marketing plan today, find the most effective email marketing strategy, and move your email contacts up the sales funnel.
Let Tensor Build Your Email Marketing Strategy
Tensor Solutions has a repertoire of following email marketing best practices that help you connect with the right audience instead of landing in your clientele’s spam folder.
Without an understanding of email marketing and how to maximize your email campaigns for B2B and B2C transactions, your may misalign your strategy, your customer base may dwindle, and your business significantly deteriorates.
Our email marketing specialists ensure that they create an effective email marketing campaign that helps you develop a sense of loyalty within your audience and establish yourself as a reliable brand.
The Importance of Email Marketing
Email marketing plays a significant role in aligning you with your desired audience and is critical in enhancing your digital marketing strategy. You can significantly improve your ROI by curating and sending out content specifically meant to target your customer base.
Email marketing is one of the most cost-effective digital marketing strategies for businesses, earning an average of $44 for every dollar spent. Plus, it’s one of the easiest ways for companies to build subscriber lists, keep in touch with existing and potential customers, develop new business leads, and build brand trust.
The Benefits of Email Marketing Automation
Email marketing is an integral part of your digital marketing campaign and is often largely ignored in favor of social media marketing. However, most businesses must remember that consumers are more likely to purchase products and services from email than social media advertisements.
If you’re still having doubts about the significance email marketing has for your business, let us show you the various benefits it has:
1. Low Cost
One of the most obvious advantages of email marketing is its low cost compared to mainstream marketing channels. No printing or mailing costs or fees are paid in exchange for publication on a particular billboard, magazine, or television channel. Email marketers may invest in specialized software to automate, track, and analyze emails.
3. Measurable Results
You can use web analytics software to measure the success of your campaigns. You can quickly test different texts, subjects, and designs to see which works best. This allows you to optimize future campaigns.
5. Increased Conversions
If there is a new promotion, people can click the link and immediately follow the call to action. Email marketing is effective at every stage of the buying process. For example, you can influence someone to choose your product, nurture a post-transaction customer relationship, or encourage future purchases.
2. Personalization and Segmentation
Email marketing allows you to personalize your messages. Email marketing will enable you to segment your audience and send promotional offers to customers it would most resonate with, increasing customer loyalty.
4. Save Time and Resources
Automation allows you to trigger emails sent to your customers based on their actions on your website. Send a welcome email when a user logs into her website or send a discount incentive to your customer’s email when a user abandons their shopping cart online. Once a template has been developed, you may reuse it for numerous email campaigns.
6. Real-time marketing
Email marketing allows you to connect with your customers in real-time. With automated triggers such as website activity, recent purchases, and cart abandonment, you can reach the right audience with the right offer at the right time and place.
What are drip campaigns?
Drip email marketing simply sends a limited number of emails automatically to your target audience at a given time based on their actions or status changes. Businesses use drip marketing to connect with their audience in a personalized and targeted way after important promotions and appointments.
Drip email campaigns allow you to better and more efficiently target your prospects and customers. Emails triggered based on user actions are more likely to be relevant and, therefore, more likely to get a response.
Tensor’s Email Marketing Campaign Service
Brand communication solutions that attract more customers
As a trusted email marketing agency, we ensure that all email campaign services fit our client’s needs and marketing budgets. We offer various targeted email marketing services depending on your email marketing goals.